News Released: March
1, 2008
Santa Monica, California
Highly Anticipated Annual
California Design Show Hosts Largest Event To
Date; Features New Modern Kitchen and Bath Section,
Industry-Leader Prefab Exhibition, Design
+ Architecture Home Tours and Unprecedented Panel
Discussions

• NEW MODERN KITCHEN & BATH SECTION
First time anywhere outside of a Kitchen industry
trade show, in one location, kitchens from Poliform,
CHR/Scavolini, NY Loft, Valcucine/Dom, with installations
and displays also from CaesarStone, Liebherr,
Tonusa, Advanced Concrete Enhancement, Neo-Metro,
O-Form and Kohler.
• “THE FOUR WOMEN OF PREFAB”
PANEL
Featuring prominent prefab architects Michelle
Kaufmann, Jennifer Siegal and Rocio Romero,
and moderated by Allison Arieff, the former editor-in-chief
of DWELL magazine. Saturday March 15, 2008 at
1:30 pm
• CA BOOM V SECURES COMMITMENTS
TO PARTICIPATE FROM MANY NEW INTERNATIONAL BRANDS
International Brands include Poliform, Scavolini,
Dellarobbia, Knoll, Valcucine, CaesarStone, Magis,
Lafer, Bentley Prince Street, New York Loft, Liebherr,
Rocio Romero and more. Big name brands returning
to the show include Herman Miller, Fleetwood,
Neo-Metro, and Nana Wall Systems, among others.
• JULIUS SHULMAN ALONG WITH 20+ LA ARCHITECTS
PARTICIPATE IN MEET & GREET/BOOK SIGNING FOR
NEW TITLE “DREAM HOMES LOS ANGELES.”
Panache Partners, LLC in conjunction with CA Boom,
presents its latest issue of impressive coffee
table books, "Dream Homes Los Angeles"
Sunday, March 16, 2008 at 2:45 pm. Approximately
20 of the book’s featured architects –
including renowned contributing photographer,
Julius Shulman, architects Gwynne Pugh, Larry
Scarpa, and Ted Tanaka among others, will participate
adjacent to the Hennessey + Ingalls Bookstore
space at CA Boom V.
• “POST-HURRICANE KATRINA: ARCHITECTURE,
ART & DESIGN IN NEW ORLEANS” PANEL DISCUSSION
Organizer Jonathan Ferrara of “New Orleans
Artists in Exile” teams with CA Boom Show
Manager, Charles Trotter, to present special set
of displays, panel discussions and art installations
about the current state of New Orleans, LA as
it relates to the design industry.
• SHOW’S LARGEST
VARIETY OF EXHIBITION HALL DISCIPLINES TO DATE
In its fifth year, CA Boom continues to grow in
popularity and in size. CA Boom V groups
related products and services together by discipline
including: international design manufacturers,
national & limited production manufacturers,
studio furniture, home accessories, modern parenting,
modern prefab, indoor/outdoor living, surfaces
& finishes and building accessories.
• CA BOOM'S DESIGN + ARCHITECTURE
TOURS
These highly unique design home tours
spotlight some of the most exciting, new or recently
completed projects in three of the residential
neighborhoods surrounding CA Boom. On each of
the 3 three days of CA Boom, a different neighborhood
is featured.
• Pacific Palisades on Friday March
14
• West Los Angeles on Saturday, March 15
• Beach Cities - south side of Santa Monica
and north side of Venice on Sunday March 16.
• The tours showcase work by many of LA's
best non-traditional architects and designers
including Neil Denari, AIA, Jennifer Siegal, Gray
Matter Architecture, Felderman Keatinge + Associates,
Lee + Mundwiler and Built Inc., among others.
• Attendees experience five residential
projects per day and the actual architects or
designers of the residences provide the tours.
• Tour tickets include expo hall entrance
fee.
• CA BOOM MODERN PREFAB ZONE
Organized by CA Boom, the prefab zone is the only
trade event where the leaders of the prefab movement
who have proven they can deliver meet to present
their products. Each participant in the prefab
zone must meet the minimum requirement of having
made and installed one or more prefab homes. They
must have their manufacturing and delivery processes
in place and must be able to quote prices and
delivery dates. For the third time CA Boom's Prefab
Zone features North America's leading prefab designers
and manufacturers. This year's participants include
Rocio Romero, LLC, Alchemy Architects & Wee
House, H-Haus, Lindal Cedar Homes, Inc., Living
Homes, Modern Shed - launching a new "Granny
Flat" and Sander Architects, among others.
• CA BOOM'S FAMOUS FRIDAY NIGHT
TRADE FLOOR EVENT RETURNS
Friday March 14, 2008 7:30PM - 10:30PM giving
attendees an evening opportunity meet the exhibitors
in the spaces they created for the show. The $50
price includes – open bar, appetizers, exhibit
viewing and DJ entertainment.
LOCATION
Barker Hangar
Santa Monica Airport
3021 Airport Avenue
Santa Monica, CA 90405
PRICING
Exhibition Hall (includes panel discussions):
$20/ day
Design + Architecture Tours (includes exhibit
hall): $75/ day
Three-Day Tour Pass (includes exhibit hall) $205
DATES
March 14-16, 2008
Exhibits
Friday: 11am – 5pm (trade only);
Saturday: 11am – 6pm
Sunday: 11am – 5pm
$20 - includes panel discussions
For more information and to purchase tickets visit:
www.caboomshow.com
|
News
Released: March 1, 2008
Culver City, California
Denizen Design Gallery welcomes
Savvy Rest – An organic mattress that is
both good for your health, and the health of the
planet.
Denizen Design Gallery, a furniture gallery showroom
located in the Culver City Arts District of Los
Angeles, specializes in representation of independent
furniture, lighting and object designers who create
custom and semi-custom designs. The inclusion
of the Savvy Rest organic mattress is a perfect
complement to Denizen's offering of wonderfully
designed furniture items.
Savvy Rest was developed by veteran yoga instructor,
Michael Penny, who was initially motivated to
design a mattress with highest quality sleep.
It just so happens, Savvy Rest is non-toxic, sustainable,
and promotes good health for the planet as well.
"Once I learned about
the toxic chemicals and allergens that wind up
in mattresses and futons, it became my life's
work to create a mattress that is both healthy
and comfortable." owner Michael Penny says,
"Buying a mattress is not like buying a toaster
that you use only 5 minutes a day. We spend 1/3rd
of our lives in bed, and it should be a bed that
promotes great sleep and good health."
For more information on Michael Penny,
please go to:
savvyrest.com/about/who-we-are/index.php
Each Savvy Rest mattress is
designed and produced individually, based on desired
levels of firmness. Layers of Soft, Medium and
Firm natural Dunlop or Talalay Latex are arranged
in sequence, to create a mattress designed for
individual sleep comfort. Couples requiring different
levels of firmness, may customize a Queen or a
King to suit each partner.
Megan Griffith, owner of Denizen Design Gallery,
adds her enthusiasm, "I knew right away that
Savvy Rest would be a great mattress to represent.
Savvy Rest is timely in so many ways. The
mattresses are 98% organic and offer "memory
foam" comfort with out space-age chemicals.
Also, Natural Latex mattresses have an expected
lifespan of 30 years, adding more value."
Griffith continues, "Savvy Rest is a great
answer for interior designers with clients who
are chemically sensitive or have allergies. The
100% organic wool mattress casing is removable
for dry cleaning and naturally repels dust-mites,
mold and mildew; allergens that are clearly a
concern for so many affected."
Savvy Rest is also a company that is concerned
with suppliers they do business with. All of the
materials that are purchased are done so with
companies and people who support the principles
of fair trade. Everyone receives a living wage.
Working conditions are healthy and without child
labor.
The Savvy Rest organic mattress is on view for
demonstration at Denizen Design Gallery. Denizen
is located at 8600 Venice Boulevard, in the Culver
City Arts District of Los Angeles. Gallery
hours are Tuesday through Saturday, 11-6pm, Sunday
12-5pm and Monday by appointment.
For more information on Savvy Rest, please
go to:
www.savvyrest.com
To view the Savvy Rest mattress at Denizen,
please go to:
www.denizendesigngallery.com/content/view/27/ |