March 2008
 
 
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Savvy Rest: Organic Mattress
Denizen Design Gallery

March 1, 2008
 
 
 
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News Released: March 1, 2008
Santa Monica, California

Highly Anticipated Annual California Design Show Hosts Largest Event To Date; Features New Modern Kitchen and Bath Section, Industry-Leader Prefab Exhibition,  Design + Architecture Home Tours and Unprecedented Panel Discussions



• NEW MODERN KITCHEN & BATH SECTION

First time anywhere outside of a Kitchen industry trade show, in one location, kitchens from Poliform, CHR/Scavolini, NY Loft, Valcucine/Dom, with installations and displays also from CaesarStone, Liebherr, Tonusa, Advanced Concrete Enhancement, Neo-Metro, O-Form and Kohler.

• “THE FOUR WOMEN OF PREFAB” PANEL

Featuring prominent prefab architects Michelle Kaufmann,  Jennifer Siegal and Rocio Romero, and moderated by Allison Arieff, the former editor-in-chief of DWELL magazine. Saturday March 15, 2008 at 1:30 pm

• CA BOOM V SECURES COMMITMENTS TO PARTICIPATE FROM MANY NEW INTERNATIONAL BRANDS
International Brands include Poliform, Scavolini, Dellarobbia, Knoll, Valcucine, CaesarStone, Magis, Lafer, Bentley Prince Street, New York Loft, Liebherr, Rocio Romero and more. Big name brands returning to the show include Herman Miller, Fleetwood, Neo-Metro, and Nana Wall Systems, among others.

• JULIUS SHULMAN ALONG WITH 20+ LA ARCHITECTS PARTICIPATE IN MEET & GREET/BOOK SIGNING FOR NEW TITLE “DREAM HOMES LOS ANGELES.”
Panache Partners, LLC in conjunction with CA Boom, presents its latest issue of impressive coffee table books, "Dream Homes Los Angeles" Sunday, March 16, 2008 at 2:45 pm. Approximately 20 of the book’s featured architects – including renowned contributing photographer, Julius Shulman, architects Gwynne Pugh, Larry Scarpa, and Ted Tanaka among others, will participate adjacent to the Hennessey + Ingalls Bookstore space at CA Boom V.

• “POST-HURRICANE KATRINA: ARCHITECTURE, ART & DESIGN IN NEW ORLEANS” PANEL DISCUSSION

Organizer Jonathan Ferrara of “New Orleans Artists in Exile” teams with CA Boom Show Manager, Charles Trotter, to present special set of displays, panel discussions and art installations about the current state of New Orleans, LA as it relates to the design industry.

• SHOW’S LARGEST VARIETY OF EXHIBITION HALL DISCIPLINES TO DATE
In its fifth year, CA Boom continues to grow in popularity and in size.  CA Boom V groups related products and services together by discipline including: international design manufacturers, national & limited production manufacturers, studio furniture, home accessories, modern parenting, modern prefab, indoor/outdoor living, surfaces & finishes and building accessories.

• CA BOOM'S  DESIGN + ARCHITECTURE TOURS
These highly unique design home tours spotlight some of the most exciting, new or recently completed projects in three of the residential neighborhoods surrounding CA Boom. On each of the 3 three days of CA Boom, a different neighborhood is featured.

• Pacific Palisades on Friday March 14
• West Los Angeles on Saturday, March 15
• Beach Cities - south side of Santa Monica and north side of Venice on Sunday March 16.
• The tours showcase work by many of LA's best non-traditional architects and designers including Neil Denari, AIA, Jennifer Siegal, Gray Matter Architecture, Felderman Keatinge + Associates, Lee + Mundwiler and Built Inc., among others.
• Attendees experience five residential projects per day and the actual architects or designers of the residences provide the tours.
• Tour tickets include expo hall entrance fee.

• CA BOOM MODERN PREFAB ZONE

Organized by CA Boom, the prefab zone is the only trade event where the leaders of the prefab movement who have proven they can deliver meet to present their products. Each participant in the prefab zone must meet the minimum requirement of having made and installed one or more prefab homes. They must have their manufacturing and delivery processes in place and must be able to quote prices and delivery dates. For the third time CA Boom's Prefab Zone features North America's leading prefab designers and manufacturers. This year's participants include Rocio Romero, LLC, Alchemy Architects & Wee House, H-Haus, Lindal Cedar Homes, Inc., Living Homes, Modern Shed - launching a new "Granny Flat" and Sander Architects, among others.

• CA BOOM'S FAMOUS FRIDAY NIGHT TRADE FLOOR EVENT RETURNS
Friday March 14, 2008 7:30PM - 10:30PM giving attendees an evening opportunity meet the exhibitors in the spaces they created for the show. The $50 price includes – open bar, appetizers, exhibit viewing and DJ entertainment.

LOCATION

Barker Hangar
Santa Monica Airport
3021 Airport Avenue
Santa Monica, CA 90405

PRICING
Exhibition Hall (includes panel discussions): $20/ day
Design + Architecture Tours (includes exhibit hall): $75/ day
Three-Day Tour Pass (includes exhibit hall) $205

DATES
March 14-16, 2008

Exhibits

Friday: 11am – 5pm (trade only);
Saturday: 11am – 6pm
Sunday: 11am – 5pm
$20 - includes panel discussions

For more information and to purchase tickets visit:
www.caboomshow.com

 

News Released: March 1, 2008
Culver City, California


Denizen Design Gallery welcomes Savvy Rest – An organic mattress that is both good for your health, and the health of the planet.



Denizen Design Gallery, a furniture gallery showroom located in the Culver City Arts District of Los Angeles, specializes in representation of independent furniture, lighting and object designers who create custom and semi-custom designs. The inclusion of the Savvy Rest organic mattress is a perfect complement to Denizen's offering of wonderfully designed furniture items.

Savvy Rest was developed by veteran yoga instructor, Michael Penny, who was initially motivated to design a mattress with highest quality sleep. It just so happens, Savvy Rest is non-toxic, sustainable, and promotes good health for the planet as well.

"Once I learned about the toxic chemicals and allergens that wind up in mattresses and futons, it became my life's work to create a mattress that is both healthy and comfortable." owner Michael Penny says, "Buying a mattress is not like buying a toaster that you use only 5 minutes a day. We spend 1/3rd of our lives in bed, and it should be a bed that promotes great sleep and good health."

For more information on Michael Penny, please go to: savvyrest.com/about/who-we-are/index.php

Each Savvy Rest mattress is designed and produced individually, based on desired levels of firmness. Layers of Soft, Medium and Firm natural Dunlop or Talalay Latex are arranged in sequence, to create a mattress designed for individual sleep comfort. Couples requiring different levels of firmness, may customize a Queen or a King to suit each partner.

Megan Griffith, owner of Denizen Design Gallery, adds her enthusiasm, "I knew right away that Savvy Rest would be a great mattress to represent. Savvy Rest is timely in so many ways.  The mattresses are 98% organic and offer "memory foam" comfort with out space-age chemicals. Also, Natural Latex mattresses have an expected lifespan of 30 years, adding more value."
 
Griffith continues, "Savvy Rest is a great answer for interior designers with clients who are chemically sensitive or have allergies.  The 100% organic wool mattress casing is removable for dry cleaning and naturally repels dust-mites, mold and mildew; allergens that are clearly a concern for so many affected."
 
Savvy Rest is also a company that is concerned with suppliers they do business with. All of the materials that are purchased are done so with companies and people who support the principles of fair trade. Everyone receives a living wage. Working conditions are healthy and without child labor.
 
The Savvy Rest organic mattress is on view for demonstration at Denizen Design Gallery.  Denizen is located at 8600 Venice Boulevard, in the Culver City Arts District of Los Angeles.  Gallery hours are Tuesday through Saturday, 11-6pm, Sunday 12-5pm and Monday by appointment.

For more information on Savvy Rest, please go to:
www.savvyrest.com

To view the Savvy Rest mattress at Denizen, please go to:
www.denizendesigngallery.com/content/view/27/

 
 
 
 
 
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