December 2006
 
 
 
 
An interview with Andrea Toyias, Silent Revolution: fashion designer
www.silent-revolution.com
 
 
 
  Unity Bag (Style 1)
Bold details with comfortable wear.
 
 
Tell us a little bit about your background? Where are you from originally?

I was born in a Polish community outside of Detroit and spent the early part of my youth moving from state to state. My family finally settled in Los Angeles where I've now spent most of my life. After high school, I became mesmerized with mixed media installations and was determined to try my hand as a sculptor. At the age of 22, I had my first art exhibition while at the same time starting a career in advertising. Increasingly, I had less and less time/energy for art and gradually realized that I wasn't ready for the constraints of a 40-hour-a-week job. So on a whim, I sold everything and moved to London. I ended up living there for almost four years and was fortunate enough to meet my husband and design partner, Kyriakos Toyias.

Kyriakos was born and raised in London. Both of his parents are from Greece so he grew up spending his summers on the islands. After dabbling in illustration, he found himself drawn to minimalist design and ended up getting a degree in interior architecture. Through his study and dedication to minimalist philosophies, he was able to work alongside two of the most prominent minimalist architects in London. It was during this time that he cultivated a strong design sense that has become an integral component to Silent Revolution's philosophy.
 
 
  Transport Laptop Bag (Style 2)
Designed to be modernist alternative to traditional briefcase/laptop bag.
 
 
How did you get into the realm of fashion? How did you and your husband start out designing bags?

As with most young girls, I was always drawn to fashion. Cutting dresses out of magazines for my paper dolls slowly evolved into my making or altering most of the clothes that I wore throughout high school. But, at the time, I was actually more interested in sculpture than I was in designing so I never seriously considered a career in fashion. It wasn't until I returned to sculpture years later that I "accidentally" found myself back in fashion design.

At the time, I was experimenting with making objects out of unusual textiles. I spent most of my time in the aisles of home improvement stores rather than in fabric stores. One of my earliest experiments was to make a messenger bag entirely out of Astroturf. From there, I made bags out of aluminum window screen, bubble wrap, recycled plastic bags, etc. – essentially anything I could get my hands on. And as with most handbag companies, one thing led to another. I was carrying my bag, a friend liked it and ordered one, and then a friend's friend ordered one, and so it began.
 
 
  Tektonik Laptop Bag (Style 2)
Designed to be modernist alternative to traditional briefcase/laptop bag.
 
 
How did you come up with your company name "Silent Revolution"?

After moving back to the States, we wanted to start building our new life together so I decided to go back into the field that I was most familiar with – advertising. Several years went by and I slowly started feeling myself fade away. As with all of us who either are or have been stuck in Corporate America, there's nothing worse than feeling suffocated in a dead end job with no hope or inspiration in sight. In order to maintain balance in my life, I got back into sculpture with a fervor, which is when the first bags started happening. As excitement and enthusiasm grew for my initial designs, I decided to stage a revolution of my own – to revolt, if you will, against the system that I found myself stuck in. I knew that I couldn't live as a cog in the wheel much longer and that if anything was going to change, I would have to be the one to make it happen. So, Kyriakos and I called a meeting between ourselves (and our two cats!). We realized that there was a hole in the marketplace for accessories that reflected our design sensibilities so we decided to take a chance and devote our time and resources into this new found venture.

Hence, "Silent Revolution" was born.
 
 
  Hybrid Record (Style 2)
Designed to be durable urban record, laptop, overnite, and/or carry-on bag.
 
 
The style of your work seems to have hints of modern and street mixed in with clean sophistication. Would you say these elements are what influence your work?

When we first started designing, we were working from the gut. We never sat down intending to combine modern architecture/design with urban streetwear. But as our designs evolved, these two worlds that are so much a part of our life simply came together.

Through our love of modern architecture and modern design, we have been tremendously inspired by the architectural works of Zaha Hadid, by the clean and simple designs of Donald Judd, and by the bold use of light and color by James Turrell. All three artists keep us continually inspired through their unique and innovative use of structure, design and color.

The streetwear angle comes through because of our love of electronic music. When we first heard the album "Kid A" by Radiohead, it was really the first time we started thinking of music in terms of textures. Every experimental sound, every electronic beat seemed to have its own frequency and energy. And it was this kind of clean yet vivid soundscape that we wanted to translate into our bags.

So, by utilizing the design elements from our favorite artists and combining them with the energy from the music we love, our goal has been to create bags that have bold yet simple use of color in addition to a design edge that reflects the digital age in which we live.
 
 
  Hydro Bag (Style 3)
Utilitarian pouch with futuristic stylings. Designed to be worn around the hips, across the back, or over the shoulder.
 
 
Every piece in your collection is made by hand. What is the process of crafting one of your Hydro Bags, for example? How long does it take?

The hardest thing about constructing one of our bags is not so much the time it takes to actually make a piece (production sewing is the easy part) – but rather, the time it takes in prototyping to get a perfect product.

As soon as you have a good bag design, you want to run with it. Our lives would be so much easier if we could design a bag, sew it, and voilą – it was perfect and ready to be sold. But I think any artist can attest to the fact that every creation has its own energy and its own identity. What looks like a great idea on paper, is a very different animal in real life.

Because we really do design our bags for daily urban wear, we want to make sure they hang right, feel right, sit right, etc. We want to make sure the fabric is durable, doesn't get dirty too quickly, is waterproof, is easy to clean, etc. – while at the same time maintaining our very specific design ethos. So each bag goes through weeks if not months of prototyping until we get the design and look that we want. Prototyping is a particularly painful process, especially with our more complex designs. But in the end when you finally have the bag that you dreamed of – it's all worth it!
 
 

  Linear Clutch (Style 4)
Minimalist design and sleek shape.
Combines sophisticated edge with
modern femininity.
 
 
We noticed there is a crossover between graphic design and fashion design. How do you connect the two in your collection?

Graphic design has definitely influenced us and that influence has ranged from architectural graphics to illustrators such as Moebius. Both Kyriakos and myself really respond to sleek design and wanted to embody the elements of good graphic design into our bags.

Our goal has been to bring graphic design forward – "off the paper" so to speak – to create harmonious flowing lines and sculptural compositions that are elements usually found in the world of two-dimensional design. By implementing these 2-D design concepts into three-dimensional objects, we wanted to create unusual shapes with a certain sense of fun that people could enjoy carrying while at the same time enabling them to express their design sensibilities. By combining versatile shapes with a bold yet simple use of color, we hope to maintain the same artistic integrity in our bags that one finds in graphic design.
 
 
  Odyssey Bag (Style 1)
Sleek minimal look w/sculptural details.
 
 
What has been the most rewarding product you have designed? Why?

Without a doubt, the bag I am most proud of is the "Odyssey Bag" (inspired by Kubrick's 2001: A Space Odyssey – hence the name). I had recently come across some reclaimed truck tarp that I thought was simply beautiful. It was clear with a kind of threaded grid sewn into the clear plastic itself. I had it sitting in my studio for ages but wasn't quite sure what to do with it. One night while sitting at my sewing machine at 3am (I do all my best work in the wee hours), I had the idea to try laying some thread down underneath the grid and stitching it down onto white fabric. I made a panel and then went to bed. When I woke up the next day, I was thrilled to see what I had created. The new "Odyssey" design element allowed me to use my skills as a sculptor while at the same time providing us with the clean modern design look that inspires us most. I was in love. To this day, it is the bag that I feel best embodies the design principles and energy behind Silent Revolution.
 
 
  Ammo Bag (Style 1)
Ideal for clubbing or everyday wear. Designed to be worn around the hips, across the back, or over the shoulder.
 
 
What advice can you give to those who are trying to break into the fashion industry?

First and foremost, whether you're trying to break into fashion or any other creative industry – you have to be committed to your designs and to what you're doing. You have to love it – deep in your gut, dare I say deep in your soul, because it's not going to be an easy road. Starting a small business, especially with sewn goods, is extremely challenging – especially when we live in a society addicted to consuming cheap goods. There are going to be many hurdles and many tough times and you're going to get knocked down. You're going to feel defeated and as if the fight simply isn't worth it – but let me tell you...it is. I can't even begin to list all the occasions when we thought about giving up. But we persevered and kept pushing forward and the rewards have been amazing! We never gave up belief in ourselves or in our designs. We still have a long road ahead but we've already reached a higher level of success than we ever thought possible. You have to really dedicate yourself to your passion and never look back. I think the glamour can mislead people. True glamour comes when you know you've done your best and you know you've given it your all. So be prepared to get your hands dirty.
 
 
  To see more of Silent Revolution's work, please visit:

www.silent-revolution.com
 
 
 
 
 
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