May 2009
 
 
May 2009
 
 
An Interview with Harry Dorrington,
CD/Director at Rhino
 
 
 
AOD:
Tell us about your childhood...growing up in England.

HARRY DORRINGTON:
I had a happy childhood. I was born in the south of England near the historic naval town of Portsmouth. Later my family moved to Yorkshire.

There were always televisions in the house because my father managed a factory that made them. This was a time when there were only 3 channels: BBC1; BBC2; and the independent channel. The channels started broadcasting in the morning and they went off the air at midnight – sounds positively ancient now! When I was young, the TV show that I watched religiously was Gerry Anderson's Thunderbirds. (www.tvcentury21.com) This was followed by Captain Scarlet, Space 1999, and UFO. Looking at these shows now, the production looks quaint but at the time this was cutting edge. This was a time when children's programmes didn't have to generate merchandising opportunities to justify their existence. The programs were made to incredibly high levels of design and production. The fact that the actors were puppets didn't get in the way of ambitious plot lines.

The English sense of humor is always commented on around the world. British TV excelled at this when I was growing up and a big impact for my generation was Monty Python's Flying Circus. The pure blank canvas approach to the show was revolutionary, the surrealism was shocking.

At school, two teachers played an important part in awakening my interest in the arts. The school was known for its drama productions and the idea of being involved in a "production" was exciting. I was intrigued in the planning and the direction of the productions. I started to do stage designs and also direction. At the same time my art teacher was a big influence. His lessons covered a wide base from life drawing to architecture and included a lot of history. From his lessons, I learned to take inspiration from everything around me.

By the end of school I had two options in front of me: studying drama or graphics at university. I remember speaking to a graduating student at the drama university. He described the ratio of unemployed to employed actors. It was alarmingly disproportionate. I wanted to direct and with a quick calculation, my odds of success were going to be even thinner.

The design university liked my artwork from school. I was already experimenting with storyboarding for animations and, as this university offered an exciting TV and animation major, I accepted a place. I was off!
 
 
Snog – Half snail - Half frog
 
 
AOD:
Can you recall your 'breakthrough' moment in the industry?

HARRY DORRINGTON:
I had left the BBC to work for a group of ex-BBC designers in Soho, and the industry was changing; the digital transformation had begun. Computer Graphics were beginning to become viable. Motion Control Camera systems were offering incredible possibilities. The first generation of digital compositing systems were arriving in London facilities. In London, the people who really understood these systems were TV graphic designers who were using them for designing title and presentation sequences.

In the commercial world, there was a gap of knowledge about how this technology worked but the agencies were eager to use it. Agencies approached the few companies made up of TV designers, most ex-BBC, and started to ask them to direct commercials.

I had done a lot of TV titles and promotional work by this stage. There were still reasonable budgets and I had the chance to incorporate lots of techniques including stop frame, CG, models, and live action.

A script came in from Young and Rubicam for Arthur Andersen Consultants (now Accenture). The script called for a snail to transform into a frog, visually representing the importance of adaptation in a changing economic environment. The usual approach would be to cut away to close ups and then back to the wide to reveal the transformation. I wanted to have no cuts so the viewer would see the whole transformation happen in one shot. After lots of research, I decided on a mixed-technique solution. It utilized a line test animation to describe the gradual transformation. This showed how limbs changed, how the shell became the frog's back and how the snail's eye stalks shrunk to form the frog's eyes. With this blueprint, I had some amazing models built (www.asylumsfx.com). These models were also animatronics and could be puppertered. We had four stages of models: snail; half snail; half frog; and full frog. I filmed the four models with a motion control camera and then we combined them at Framestore. We built some CG limbs to help the transformations. The spot was called 'Snog' (half snail - half frog). It won a lot of awards and allowed me to move into more commercial direction.

Ultimately it got me noticed in Europe and eventually the USA where I worked at R.Greenberg Associates. (www.rga.com)
 
 
Ruby's Headquarters– ATI's Digital Superstar
 
 
AOD:
You have won numerous prestigious awards, but what was your most satisfying project?

HARRY DORRINGTON:
Difficult one. Part of me thinks that the most satisfying ones are the ones that never got made. They play perfectly in my head; they haven't gone through all the various compromises of production. In hindsight, and you need time to realize these things, I think the series that we did for ATI were a lot of fun and a real challenge from creative to technical. I was really fortunate to have a great team at Rhino when this project came in and everyone who worked on it benefited from being involved in this project, which was satisfying.

The project started as a one-off technical demo for ATI's new real time graphic card. They wanted to show how their card could produce real time 'cinematic' CGI. I designed a character, named Ruby, and a short story to show off the technology. I felt it was important to have something the audience- video gamers – could engage with as a character and a story. It had to be cutting-edge, this was showing off technology that was about to happen. The series culminated in demonstrating the technology being used in the Xbox 360. The project was a challenge as we were always pushing what the graphic board could produce in a real time mode. For example, how many characters could be on screen and how much detail they and the environment was rendered with. As the prototypes of the board were being built we were producing the demos, so there was a lot of going back and forwards.

The character and the first installment, The Double-Cross, really took off. It was launched on the Web and on the first day their Web site went down due to the amount of hits. The character became a big success at conventions and became the company's brand icon. There were competitions in Asia to find a look-alike Ruby. There is even an action figure that ATI manufactured. I gauge the success of a character design on the fact that the client makes a costume based on the digital design for promotional use in the real world. There have been many versions of Ruby around the world. (ati.amd.com/ruby/index.html)
 
 
VISE – Grip
 
 
AOD:
What is your favorite creative medium, and why?

HARRY DORRINGTON:
I have had the opportunity to work in a lot of areas. I have done TV title design, TV design brand identity when I worked with the brilliant Martin Lambie-Nairn (www.lambie-nairn.com). TV commercials, film FX, with Rhino, and now new media. Ultimately they share the same design criteria and end-result, which is engaging and entertaining.

These productions have used every animation and live action technique available. Each technique I have used has informed the next. They are all related. For example, my experience with actors has helped me with directing animation. My experience with music informs how the sequences are edited.
 
 
 
Kmart – Storyboards
 
 
AOD:
How did you land the Kmart project, and how difficult was it to adapt to a different retail culture?

HARRY DORRINGTON:
We were approached by the agency, Grey New York, who had the account at the time and asked us to pitch, for developing a character and to produce an initial campaign. I was lucky to work with a great animator at Rhino called Goran Ognjanovic. We were able to produce a finished test in five days that explained to the agency and client every stage of production from character design to final compositing with live action. This test won us the job.

We have been working on Kmart and Mr. Bluelight for the last two years and it has offered us some unique challenges. The turnaround for the commercials are very quick (two weeks in some cases) and there is a large amount of production with holiday campaigns. We often have to work with live action directors who have no experience in animation or visual effects.

I am unaware of a CG character done to a photo-real level that is combined with live action on such a quick turnaround. And the reason is the retail aspect. This is a demanding business that often has to change to accommodate shifting sales very quickly. Invariably, things need to be changed. Having said that, Kmart and the current agency, Draft/FCB Chicago, are excellent to work with. At the beginning of the relationship, I was able to invite them to Rhino and walk the agency and client through the studio and show them all the various production stages. With CG commercials, production time is such an important aspect of the process. Planning and allowing for approvals is really crucial to giving Rhino's team a chance of producing quality work. The agency and client really try to honor this.

We have adapted our production pipeline and can offer storyboarding, pre-visualization sequences, animation, lighting and compositing very quickly with time for reviews and client approvals.

The character has been really successful in raising brand awareness. And, yes, there is a Mr. Bluelight suit!
 
 
Kmart – Mr. Bluelight
 
 
AOD:
What are you working on right now?

HARRY DORRINGTON:
Two very different projects, which is great because variation keeps it fresh. One is for Oreo and features a live action cow and a boy. The boy has found out that his Oreo cookie magnetically attracts the milk inside the cow's udder. Myself, Jim Rider (Flame operator) and Yuval Levy (CGI supervisor), have spent the last weeks studying every aspect of a cow's udder so that we can animate it in CG. A strange commercial, but very funny and a nice use of some lateral thinking from the agency.

The other is a Web and viral campaign for Kleenex. It depicts a character that represents, topically, a flu bug. We are working on character design, some animations for the Web site, banner adverts and some Webisodes. (www.battlethebug.com). And, of course, they are building a costume for public appearances.
 
 
Kleenex – Flue Bug
 
 

For more information about Harry Dorrington visit:

RHINO: www.rhinofx.com

Media: www.trustcollective.com/rhinofx

 
 
 
 
 
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