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Wayne
M. White:
Creative Director/Owner of Studio
2108 LLC
Location: St. Louis, Missouri.
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| Interview |
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How did you
become a designer?
From as early as I can remember, I loved to draw
and create art. I started out in architecture
school thinking that being an architect was what
I wanted to do. After one year of that, I knew
it was not the kind of drawing and creating I
wanted to do so I switched to graphic design and
loved going to classes. During my 5 1/2 years
at Kansas State University, I worked as a paste-up
artist long before the company had Macs. I then
realized that graphic design was what I loved
doing and figured out how to make money doing
it. In 1996, I moved to St. Louis with my wife
Julie and began freelancing out of my house. In
1999, I started doing business as Studio 2108.
In 2007, I moved into an office space and hired
my first employee to help with the increased workload
and to expand the business.
Where
are you from originally?
I grew up in Northeast Kansas – and we moved
around a lot due to my dad being transferred every
three or so years with Southwestern Bell Telephone.
In 1989, I met my wife (Julie who is from St.
Louis) during college at Kansas State University.
We lived in Kansas City and I worked as an Art
Director for Legends Athletic where I met and
worked for the current owners of TAG Team Uniforms.
In 1996, I moved to St. Louis and left Legends
Athletic on good terms, giving a few months' notice.
I ended up freelancing for them when the VP of
Marketing moved to St. Louis, and started working
at Rawlings Sporting Goods a few years later.
Who were your main influences growing
up?
My parents. They encouraged me to keep drawing
as they could see I was better than most kids
of my age and realized I really liked it.
Did you go to art school/college
or are you self-taught?
I attended Kansas State University and graduated
in 1992 with a BFA in Graphic Design and Illustration.
Any advice or tips to novice designers?
Get an internship as early as possible. Get the
exposure and experience to see what kind of firm
is right for you. Always leave on good terms with
anyone you do business with or work for as you
may find yourself in an opportunity to do business
together afterwards.
What has
been the most rewarding and challenging project
you have worked on?
A Web site for another creative promotion company
was the most challenging but rewarding, as the
final product has turned out to be a great site.
What is your favorite portfolio piece?
Why?
Designing and developing the TAG logo & "Circle
T" icon. I redesigned the branding (logo
& icon) for my client six years ago. Since
then, the logo and icon has shown up on hundreds
of thousands of athletic equipment and custom
athletic uniforms all across the United States
and in Canada. Every time I see a picture of the
product in a newspaper or even Sports Illustrated
I tell myself – there's my logo again.
What American art or artist inspires
you most?
Not just one artist can be identified –
as I am always looking at any and all art that
I see. |
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| All images have been
used with permission. All images are copyrighted
and strictly for educational and viewing purposes. |
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TAG
Team Uniform
Web design
TAG Team Uniforms is a domestic team apparel
marketing and manufacturing company that
produces quality custom uniforms located
in Missouri. The Web site includes:
Flash intro; online product catalog; Google
dealer locator map; and an Interactive Custom
Uniform Designer.
www.tagteamuniforms.com |
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The
Missouri Civil War Museum
Web design
The staff of the MCWM came to us looking
for help for an updated and redesigned Web
site. We designed and developed the Web
site to help promote saving the historic
Jefferson Barracks 1905 Post Exchange Building
and converting it into what will become
Missouri's largest and finest Civil War
museum, library, and educational center.
www.mcwm.org |
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June
Roesslein Interiors
Advertisement
The ad was designed and developed for June
Roesslein Interiors to help promote their
business and the number of staff they have.
The design was then used in flyers and other
promotional materials. |
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City
of Chesterfield
Advertisement
We took the photos and designed this ad
for City of Chesterfield. We presented 4-5
different layouts and this was the final
design selected. |
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TAG
Team Uniform
Product photography
I set up the product shot on a football
field which would be used as an intro page
for the equipment in the TAG 2008 Football
catalog. The TAG logo & "Circle
T" icon is used as a brand for all
of their product as shown in this photo. |
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Access Academies
Annual report
This 12-page annual report was designed
and developed for Access Academies. The
client and copywriter only provided the
text and images – we took care of
the rest. |
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Tour
De Lafayette Bike Race
T-shirt design
This design and illustration was used for
the Tour De Lafayette-Gateway Cup Bike Race
which took place in Historic Lafayette Square.
The bike race draws about 3000 people to
this one night event. There were over 400
T-shirts printed and were sold out within
three hours. |
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TAGG
Logistics
Logo redesign
We took a fresh approach to the redesigned
logo so that it would better convey our
client's business. The logo has been used
on all marketing materials including newsletters,
Web site, HTML e-mail, and T-shirts. |
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