Music taste
Classic Rock.
Favorite drink
Water.
Favorite quote
"You are unique, and if that is not fulfilled then something has been lost."
– Martha Graham
Favorite vacation spot
Puerto Rico.

Mac or PC?
Mac.

Recommended Books
Thanking The Monkey; The Feminine Mystique; Fallingwater The Model by Paul Bonfilio.
Specialty?
Graphic communication.
Dream project
Anything for the Humane Society.
 
 
 
 

Delia Bonfilio:
Graphic Designer


Location: New York City, New York.

Portfolio: www.bonfiliodesign.com
 
 
 
 
Interview
 

How did you become a designer?
Growing up, I always knew that my love of art and drawing would be the basis of my career choice. As a teenager, my entreprenurial spirit was awakened when I realized that I could earn money for my talents by painting on t-shirts, jean-jackets, and jeans. In high school and college, summer jobs as a paste-up artist at the local newspaper exposed me to the world of print design. After graduating from Pratt, I worked as a Senior Designer at a newspaper and then as an Art Director at a publishing company – designing editorial spreads, advertisements, and sales materials. Feeling the need to pursue other mediums and industries, I left publishing to freelance and eventually opened my studio – Bonfilio Design. We specialize in brand identity, printed collateral, package design and web design.

Where are you from originally?
New York. I grew up in Queens, lived in Brooklyn during college, lived in Manhattan for 6 years and now in Brooklyn again.

Who were your main influences growing up?
My parents, my aunt and my junior high-school art teacher. My parents – because they made sure that me and my sisters had all sorts of art supplies and were exposed to all kinds of art, photography, and architecture growing up. They encouraged and fostered our artistic abilities and taught us to set goals and achieve them. My aunt Myrna – because she always gave us great projects to work on and just made everything FUN! She was a NYC elementary school teacher and I was (and still am) privileged to have her in my life. My junior high school art teacher Ms. Mosner – she saw something in me, took me under her wing, and guided me through my preparation for an illustration piece that she entered in an art competition. We won! Ms. Mosner and I, plus four other teacher/student teams from NYC, went on a two-week trip to Japan. I was 13.

Did you go to art school/college or are you self-taught?
Both. I have a BFA in Communication Design from Pratt Institute in Brooklyn, New York and my computer knowledge is basically self-taught (and still is). When I graduated in 1992, computers were just becoming popular in the graphic design industry. I started on a PC because they were more affordable back then. I taught myself PageMaker and CorelDraw, and eventually transitioned over to a Mac. I then learned Quark Express, Adobe Illustrator and Photoshop and now work with the Adobe Creative Suite.

Any advice or tips to novice designers?
Two come to mind immediately. 1 – Go green. As graphic designers, it's our responsibility to not only affect change in our own practices, but in the practices of others (and their audiences) as well. 2 – Learn the art of the sale. Artists by nature are often much better at visual communications than verbal ones. When you have a good reason or concept behind your design, the ability to articulate it eloquently makes it that much better.

What has been the most rewarding and challenging project you have worked on?
It was one of the first projects we did when I started the studio. It was the NYC2000 logo. We were invited to submit a number of designs for consideration by the then Mayor Giuliani and the NYC2000 committee. We worked day and night on it and eventually submitted 12 logo designs. After a few nail biting weeks, our design was chosen and used on all of the events in NYC during the year 2000. We went on to design other materials for various events throughout the year. It was challenging in the respect that most jobs are: tight deadlines, low or no budget, and lots of changes. But it was more rewarding in the respect that it was for the city I love and grew up in. To see our logo plastered all over the world's most famous city that year was truly amazing.

What is your favorite portfolio piece? Why?
That always changes. Up until recently, it was the Godiva Home Entertainment package redesign because I love the level of sophistication that it exudes. Now, it's a series of projects for Mascia Management that we just completed. A website design and a "green" business card printed on 100% post-consumer waste recycled paper that's FSC certified.

What American art or artist inspires you most?
I don't know that any one artist inspires me the most. I'm inspired by all kinds of artists and entrepreneurs – especially if they're women.

 
 
All images have been used with permission. All images are copyrighted and strictly for educational and viewing purposes.
 
 
 
  Bella Bronze
Package design

We joined the Solarceuticals team from the inception of Bella Bronze, playing a key role in the development of the visual story this new self-tanning system aimed to tell. Focusing on a Mediterranean theme, we combined an old word traditional engraving with modern typography and graphics. The design process also included sourcing the packaging materials that were chosen to further represent the tone of the products. In 2006, ICMAD honored us, naming Bella Bronze the Best Personal Care Package Design of the year.
 
 
  Godiva Chocolatier's Home Entertainment
Package redesign

The redesigned packaging we did for Godiva’s signature Biscuits, Coffee, and Cocoa Collection is based on a visual language we created to evoke the essence of the products and the decadent aromas they emit. One of our challenges was in developing a lockup that housed the Godiva logo and product name to create a sense of a brand within the brand. We were able to achieve a look that can span across the line and still allow each product to have it's own distinction. The design preserves the integrity of the Godiva brand while enlivening and elevating it's presence in an ever-changing marketplace.
 
 
  Godiva Chocolots
Package design

Sold in Sam’s Club stores across the country, Chocolots by Godiva is a line of snacks made with their premium chocolate and packaged in a keepsake tin. Our objective was to create a fun, approachable package design while maintaining the integrity of the brand and it’s sense of sophistication. Working with real chocolate, we created a lively looping background pattern and combined it with crisp, clean typography and graphics.
 
 
 

Jose Cuervo 1800 Ultimate Margarita Mix
Package design

Jose Cuervo’s commitment to tequila spans over two hundred years. They launched new premium 1800 Ultimate Margarita Mix, intended to accompany the 1800 premium tequila offered by Jose Cuervo. In keeping with the existing equity of the 1800 brand identity, we conveyed a message of luxury and quality through the product’s elegant label design.

 
 

  NYC Half Marathon
Event graphics

In the summer of 2006, the NY Road Runners Club organized the first annual Half Marathon, and asked us to design the graphics and event signage. In our collaboration with the client, we decided on images that would represent “Summer in the City” – the theme for the race. We developed graphic icons of kayakers, a hot dog stand, a pedicab ride, concerts in the park, and an open fire hydrant. These icons were set against a city skyline and designs were developed for the Start and Finish banners as well as other directional signage.
 
 
 

Fallingwater The Model
Book design

My father, Paul Bonfilio, wrote a book about his experience building Frank Lloyd Wright's Fallingwater house as an architectural model. Rizzoli published the book and we had the pleasure of designing it.

 
 
  Uncommon Media Group Inc.
Logo design and stationery system

In search of an edgy, distinctive brand identity, Uncommon Media Group requested the exploration of an octopus icon to symbolize the many arms of their business. Using a dramatic color palette, we took a very bold, graphic approach to the octopus illustration and implemented the same approach in a powerful stationery system and presentation folder.
 
 
  Bar 515
Web design

Bar 515 in New York City’s Murray Hill section, is an urban sports bar with style and sophistication. We developed their logo – a clean and simple typographic treatment with an enclosure reminiscent of a bottle cap – and designed their Web site.
 
 
 
 
 
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