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Delia
Bonfilio:
Graphic Designer
Location: New York City, New York.
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| Interview |
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How did
you become a designer?
Growing up, I always knew that my love of art
and drawing would be the basis of my career
choice. As a teenager, my entreprenurial spirit
was awakened when I realized that I could earn
money for my talents by painting on t-shirts,
jean-jackets, and jeans. In high school and
college, summer jobs as a paste-up artist at
the local newspaper exposed me to the world
of print design. After graduating from Pratt,
I worked as a Senior Designer at a newspaper
and then as an Art Director at a publishing
company – designing editorial spreads,
advertisements, and sales materials. Feeling
the need to pursue other mediums and industries,
I left publishing to freelance and eventually
opened my studio – Bonfilio
Design. We specialize in brand identity,
printed collateral, package design and web design.
Where are you from originally?
New York. I grew up in Queens, lived in Brooklyn
during college, lived in Manhattan for 6 years
and now in Brooklyn again.
Who were your main influences growing
up?
My parents, my aunt and my junior high-school
art teacher. My parents – because they
made sure that me and my sisters had all sorts
of art supplies and were exposed to all kinds
of art, photography, and architecture growing
up. They encouraged and fostered our artistic
abilities and taught us to set goals and achieve
them. My aunt Myrna – because she always
gave us great projects to work on and just made
everything FUN! She was a NYC elementary school
teacher and I was (and still am) privileged
to have her in my life. My junior high school
art teacher Ms. Mosner – she saw something
in me, took me under her wing, and guided me
through my preparation for an illustration piece
that she entered in an art competition. We won!
Ms. Mosner and I, plus four other teacher/student
teams from NYC, went on a two-week trip to Japan.
I was 13.
Did you go to art school/college or
are you self-taught?
Both. I have a BFA in Communication Design from
Pratt
Institute in Brooklyn, New York and my computer
knowledge is basically self-taught (and still
is). When I graduated in 1992, computers were
just becoming popular in the graphic design
industry. I started on a PC because they were
more affordable back then. I taught myself PageMaker
and CorelDraw, and eventually transitioned over
to a Mac. I then learned Quark Express, Adobe
Illustrator and Photoshop and now work with
the Adobe Creative Suite.
Any advice or tips to novice designers?
Two come to mind immediately. 1 – Go green.
As graphic designers, it's our responsibility
to not only affect change in our own practices,
but in the practices of others (and their audiences)
as well. 2 – Learn the art of the sale.
Artists by nature are often much better at visual
communications than verbal ones. When you have
a good reason or concept behind your design,
the ability to articulate it eloquently makes
it that much better.
What has been the most rewarding and
challenging project you have worked on?
It was one of the first projects we did when
I started the studio. It was the NYC2000
logo. We were invited to submit a number
of designs for consideration by the then Mayor
Giuliani and the NYC2000 committee. We worked
day and night on it and eventually submitted
12 logo designs. After a few nail biting weeks,
our design was chosen and used on all of the
events in NYC during the year 2000. We went
on to design other materials for various events
throughout the year. It was challenging in the
respect that most jobs are: tight deadlines,
low or no budget, and lots of changes. But it
was more rewarding in the respect that it was
for the city I love and grew up in. To see our
logo plastered all over the world's most famous
city that year was truly amazing.
What is your favorite portfolio piece?
Why?
That always changes. Up until recently, it was
the Godiva Home
Entertainment package redesign because I
love the level of sophistication that it exudes.
Now, it's a series of projects for Mascia Management
that we just completed. A website design and
a "green" business card printed on
100% post-consumer waste recycled paper that's
FSC certified.
What American art or artist inspires
you most?
I don't know that any one artist inspires me
the most. I'm inspired by all kinds of artists
and entrepreneurs – especially if they're
women. |
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| All images have been
used with permission. All images are copyrighted
and strictly for educational and viewing purposes. |
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Bella
Bronze
Package design
We joined the Solarceuticals team from the
inception of Bella Bronze, playing a key
role in the development of the visual story
this new self-tanning system aimed to tell.
Focusing on a Mediterranean theme, we combined
an old word traditional engraving with modern
typography and graphics. The design process
also included sourcing the packaging materials
that were chosen to further represent the
tone of the products. In 2006, ICMAD
honored us, naming Bella Bronze the Best
Personal Care Package Design of the year.
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Godiva
Chocolatier's Home Entertainment
Package redesign
The redesigned packaging we did
for Godiva’s signature Biscuits, Coffee,
and Cocoa Collection is based on a visual
language we created to evoke the essence
of the products and the decadent aromas
they emit. One of our challenges was in
developing a lockup that housed the Godiva
logo and product name to create a sense
of a brand within the brand. We were able
to achieve a look that can span across the
line and still allow each product to have
it's own distinction. The design preserves
the integrity of the Godiva brand while
enlivening and elevating it's presence in
an ever-changing marketplace. |
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Godiva
Chocolots
Package design
Sold in Sam’s Club stores across the
country, Chocolots by Godiva is a line of
snacks made with their premium chocolate
and packaged in a keepsake tin. Our objective
was to create a fun, approachable package
design while maintaining the integrity of
the brand and it’s sense of sophistication.
Working with real chocolate, we created
a lively looping background pattern and
combined it with crisp, clean typography
and graphics. |
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Jose
Cuervo 1800 Ultimate Margarita Mix
Package design
Jose Cuervo’s commitment to tequila
spans over two hundred years. They launched
new premium 1800 Ultimate Margarita Mix,
intended to accompany the 1800 premium
tequila offered by Jose Cuervo. In keeping
with the existing equity of the 1800 brand
identity, we conveyed a message of luxury
and quality through the product’s
elegant label design.
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NYC
Half Marathon
Event graphics
In the summer of 2006, the NY Road Runners
Club organized the first annual Half Marathon,
and asked us to design the graphics and
event signage. In our collaboration with
the client, we decided on images that would
represent “Summer in the City”
– the theme for the race. We developed
graphic icons of kayakers, a hot dog stand,
a pedicab ride, concerts in the park, and
an open fire hydrant. These icons were set
against a city skyline and designs were
developed for the Start and Finish banners
as well as other directional signage. |
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Fallingwater
The Model
Book design
My father, Paul Bonfilio, wrote a book
about his experience building Frank Lloyd
Wright's Fallingwater house as an architectural
model. Rizzoli
published the book and we had the pleasure
of designing it.
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Uncommon
Media Group Inc.
Logo design and stationery system
In search of an edgy, distinctive brand
identity, Uncommon Media Group requested
the exploration of an octopus icon to symbolize
the many arms of their business. Using a
dramatic color palette, we took a very bold,
graphic approach to the octopus illustration
and implemented the same approach in a powerful
stationery system and presentation folder. |
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Bar
515
Web design
Bar 515 in New York City’s Murray
Hill section, is an urban sports bar with
style and sophistication. We developed their
logo – a clean and simple typographic
treatment with an enclosure reminiscent
of a bottle cap – and designed their
Web
site. |
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