How did you
become a designer/artist?
I remember always enjoying art. As a child I was
always coloring, drawing and creating "masterpieces".
I never really thought it was possible to make
a living with art so I considered it more of a
hobby. Originally, I was going to be a pediatrician.
I actually did get a biology degree AFTER my design
degree (long story) but I found that design was
my true calling. I credit my high school art teacher
for pointing me in the direction of graphic design
as a career.
Where are you from originally?
I'm originally from Teaneck, NJ, but I haven't
been there since I was ten. We left when my parents
decided that we needed to move for a few years
to their native country. We moved to Houston when
I started college and I've been in Texas ever
since. I'm a Texan at heart now.
Who were your main influences growing
up?
Definitely my parents. They are from Colombia
and they first came to the US as a newly married
couple. They didn't have it easy but somehow they
always made sure my brothers and I had the best
they could offer. A life with the arts was always
high on my parents' priority list even though
neither is an artist. Living close to NYC was
great because we were exposed to a lot as kids.
One of the things that I remember the most is
that, at age 10, on New Year's Eve my parents
took us to a symphony concert at Lincoln Center.
We were probably the only kids there! It was fun
when the waitresses came out on stage to give
the orchestra champagne to celebrate at midnight.
Did you go to art school/college for design
or are you self-taught?
I have a BA in graphic communications from the
University of Houston and a BA in biology from
St. Mary's University. Two degrees with a long
story in between that I won't bore you with!
Any advice or tips to novice designers?
Don't work independently right out of school.
Find a job first. I think that my best education
came from my first design-related job. I would
also recommend paying attention to, and learning
from, the "boring" stuff of how a design business
runs on a day-to-day basis.
What has been the most rewarding and challenging
project you have worked on?
I would have to say a commemorative book that
I designed for a company celebrating its 50th
anniversary. It was the biggest challenge I've
faced so far. It was also rewarding because I
think we hit the mark with the design and concept.
The project was a challenge for me because I had
never designed a book before and because our writer
backed out as the deadline was looming. I think
that other than college, those were the longest
days and nights that I've ever spent on any project.
The day I handed the files to the printer I was
in heaven!
What is your favorite design piece? Why?
My favorite piece is a logo that I designed pro-bono
for a local children's community science park.
The park was planned and built by parents and
others in the community. One day, I happened to
come across an online article about the project
and I saw what they were using as a logo. The
organizers were really making very conscientious
decisions about how the park should be built,
what materials were to be used, etc., but no-one
had really thought about how they were presenting
themselves to the community. I contacted them
and in a matter of days they had a new logo. I
love seeing it in use now and I was really lucky
that they were so open to the input I offered.
To top it all off, the logo was accepted to be
part of the Logo Lounge III book that will come
out in 2007.
What are you doing now?
I am an independent designer working from my home
studio. Most of my clients are out-of-state, small
to mid-sized companies in need of a logo and collateral
materials.
What are your plans for the future?
My plan is to continue to develop my business
and just keep learning. I want to continue to
grow as a designer and in particular I'd like
to further develop my illustration skills. I'm
also gearing up for the launch of a new greeting
card business in the fall and I have other product
development ideas that I'd like to see come to
fruition.
What American artist inspires you most?
That's really such a hard question to answer.
There are many artists past and present that inspire
me. Presently I'm really interested in work by
people like S. Britt, Holli Conger, Steven Harrington,
and Johnny Yanok, since I'm really trying to sharpen
my illustration skills.
What unlocks your creativity?
It's really a combination of things. I love looking
at what others are working on by going through
books and visiting museums and Web sites. At other
times I prefer to stay away from all that so that
I can forge my own way. Those are the times when
the most mundane everyday things influence my
thoughts (people watching, exercising, nature).
I would have to say that my two children are also
a big part of the process. Their unexpected comments
and ways of viewing their world always surprise
me.
|