How did
you become a designer/artist?
As a child I drew, painted and copied my parents'
and brother's work. I had a knack for copying
anything and enjoyed it. I enjoyed art history
at Paramus high school and enrolled in four
years' of art classes and woodshop. My father
is very handy, so I learned plenty from him
about tools and construction. Building things
as a child was a constant from skateboard
ramps to forts, sandcastles to coffee tables
and shelves. I had my own 35mm camera at a young
age and loved taking black and white photos.
I decided to enter Trenton State College and
pursue a career in advertising and graphic design.
What areyou doing now?
I am currently the creative director of a pharmaceutical
marketing agency. We write, design and produce
interactive online sessions for physicians.
The dialogue is mostly in a promotional voice
although we also produce educational and market
research surveys. The educational interactions
are in the form of continuing education and
the market research focus on perceptions of
particular trends and research.
Where are you from originally?
I am from Paramus, New Jersey, and moved back
here after six years of having my own design
studio in Princeton, New Jersey.
What are your plans for the future?
I currently do many freelance projects from
print to Web and focus on branding and marketing
strategies for a wide variety of industries.
I plan on going back to my early roots and open
a new advertising agency in the very near future.
There will be a publishing segment focusing
on books and magazines. I plan on purchasing
a house near my home for this new company and
create a boutique-style design and advertising
company for around 4-8 employees.
What American artist inspires you most?
I love the work of Milton
Glaser and Paul
Rand. I have always strived to simplify
and produce design work that communicates instantly.
These two established the definition of the
term "graphic designer" to me. Simplicity
is always the best solution. Examples of their
simplicity are Milton's I
Love NY logo and Paul's famous Westinghouse
and IBM
logos. I also like the work of Kevin
Duffy.
What unlocks your creativity?
I love to listen to music. I sometimes need
quiet when I am beginning the development stages
of a project. Concentrating on the verbal requires
quiet, but once the ideas are started the music
plays. I play a wide variety of genres and usually
pick something that gets me in the mood I need
to be in at that particular time of day. |