How did you
become a designer/artist?
I grew up in the suburbs of Minneapolis Minnesota.
As a young child, I loved to draw everything and
it became somewhat of a passion in my early years.
After high-school however, my focus shifted to
business and the determination of owning my own
someday. I went to college with the intention
to get a degree in Marketing. After 3 years, I
discovered through an elective my true passion
– Graphic Design. My love of art and knowledge
of marketing could become one – so off I
went to Minneapolis College of Art and Design
for a Bachelor of Fine Arts Degree in Design.
I worked for two larger agencies in Minneapolis
and after about 6 years of understanding the business,
I left to start my own design firm. Currently,
I am one of the owners and Creative Principle
of Capsule in Minneapolis.
Where are you from originally?
Minneapolis, Minnesota.
What are you doing now?
We are currently working with Fisher-Price to
help position their brand better with "consumer
products" through naming structures, hierarchy
and identity standards.
We are also in the middle of a project for a new
nightclub in Minnesota called Myth – which
will be one of the largest in the Midwest. We
have just completed the brand identity and are
now branching out to interior graphics, signage,
Web site, billboards and other forms of marketing
and advertising.
What are your plans for the future?
As a creative agency, we have the talent and the
know how to create brands – so we are in
the process of creating our own consumer products.
Stay tuned, we have some very interesting stuff
coming up.
We also have a little creative outlet that we
intend to grow; www.capsuleshak.com
(shameless plug). It's a Web site by our designers
that has some humorous products; everything from
t-shirts to spice rubs and of course a bunch of
free stuff like screen-savers and desktop patterns
to swipe.
What American artist inspires you most?
John Singer Sargent for his remarkable
portraits and landscapes.
Keith Haring for breaking down the barrier
between high art and low art.
Andy Warhol for embracing popular culture.
What unlocks your creativity?
Just sitting down in a quiet room with an empty
sketch pad.
Books, Nature and Art Museums. |
