How did you become a designer/artist?

Started out in-house junior at a local computer software company designing packaging. Very early Mac adopter. Worked my way up through the ranks at Landor Associates (London), freelanced through Fitch, Saatchis, and Wolf Ollins et al.

Glorified Mac operator made good. Very much a brand/CI focus. Lots of corporate guidelines manuals, banks, airlines and more banks. Still called upon to do a lot of corporate-type marks.

Followed my girlfriend out to LA and wangled creative directorships at prominent music magazine; innovate web company: Rocktropolis, then to own broadcast design company: Five Short Stories.

Where are you from originally?

I'm from San Diego originally, although I've been in Northern California for over 10 years now and wouldn't trade it for anything. Except maybe NYC...for 2-3 years...then back to N.Cal before I become Lou Reed.

What are you doing now?

I run theVcompany – an LA-based design company – specailizing in main titles/brand development for TV and film – and The One Page Book Company – a niche publishers producing entire works of literature on single pages.

Still Mac-based, but lots of 3D stuff now – Lightwave, mainly. Otherwise focused around After Effects/Photoshop.

The publishing company is an antidote to client-based bread and butter work. Do quite a lot of DVD design and authoring, but trying to avoid becoming watered-down jack of all trades...

What are your plans for the future?

Become a professional inventor. Seriously, that's all I ever really wanted to be anyway.

What American artist inspires you most?

Photographer Gabor Ekecs, but I don't spend much time wandering through galleries, to be honest...

What unlocks your creativity?

Belgian Trappist Ale. Praise. Absence of deadlines. Not worrying about money.